The ATW Review Obsession Nobody Talks About

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If you’re a seller on ATW, you’ve probably done it.

Checked someone else’s reviews. Compared them to yours. Wondered what they’re doing that you’re not.

Every seller says they don’t care about reviews… but let’s be honest, most of us check them far more than we’d like to admit.

I know I do.

Sometimes I notice someone has more than me. Sometimes mine are higher than someone else’s. Either way, it’s strange how that little number next to your name can suddenly start feeling like it defines your entire success on the platform.

But the more I’ve thought about it, the more I’ve realised something important:

Reviews don’t actually tell the full story.

Someone can leave a review after spending $5.

Someone else might spend $150 on a custom order.

Both count as one review.

So when you see someone with more reviews, it doesn’t actually tell you what they’ve earned or how successful they really are.

Another thing reviews don’t properly show is repeat customers.

I’ve had people leave one review and then come back again and again. They continue to support me, place more orders, and build a connection over time. That loyalty doesn’t increase the review number.

Yes, there’s a “multiple orders” tag, but it still only counts as one review.

So when we compare review numbers, we’re often comparing something that doesn’t reflect the real picture.

Everyone’s Situation Is Different

Another thing I have to remind myself is that everyone’s life looks different behind the screen.

• Some sellers can do this full-time.
• Some have children or family responsibilities.
• Some are completely new and still figuring everything out.
• And in my case, I’m disabled, which means I physically can’t put in the same hours as someone else might be able to.

So of course some people will have more sales, more reviews, and more activity.

But that doesn’t mean anyone else is doing worse.

It just means we’re all working with different time, energy, and circumstances.

Experience Plays a Bigger Role Than You Think

This isn’t something you just instantly “get”.

There’s a learning curve to all of this. You have to figure out:

• How to promote yourself
• How to price your content
• How to talk to buyers
• How to understand what people actually want

And even when you think you’ve figured it out, something new always comes along and you’re learning again.

If someone has experience in this industry already, they’re naturally going to grow faster.

That doesn’t mean you’re doing anything wrong—it just means you’re still building.

Your Niche Matters More Than Your Reviews

This is one of the biggest things people forget:

We’re not all selling the same thing.

• Some people like slim.
• Some people like curvy.
• Some prefer blondes, brunettes, or redheads.
• Some want dominant energy.
• Some want the “girl next door”.
• Some like natural.
• Some like shaved.
• Some like roleplay.

There are so many different preferences.

So comparing yourself to someone else doesn’t always make sense, because you could be appealing to a completely different type of buyer.

The Fish and Chip Shop Problem

The easiest way to explain it is this:

It’s like owning a fish and chip shop and getting annoyed that the Indian takeaway across the road is making more money.

That doesn’t mean your food is bad.

It might just mean more people in that area are craving Indian food.

Different audience. Different demand.

Sometimes it’s not about you at all—it’s just about market fit.

What Actually Matters

At the end of the day, we’re all doing the best we can with what we have.

The time we have.
The abilities we have.
The experience we have.

We’re all trying to build something and survive in the same world.

Reviews don’t define that.

What really matters is:

• The progress you make
• What you learn along the way
• The sales you build
• The repeat customers who come back
• The relationships you create with the people who support you

That’s the real success.

And I’ll be honest…

I still look at reviews.
I still catch myself obsessing over them sometimes.

I’m only human.

But when I do, I try to take a step back and remind myself that I am doing well.

I’m achieving what I can within my abilities and working towards my own goals.

And at the end of the day, that’s what really matters.

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